Last Updated: September 23, 2025

At our Hong Kong-based fashion marketplace, we are committed to protecting your privacy. This Privacy Policy explains what information we collect from you, how we use and share it, and your rights regarding your personal data. We adhere to applicable data protection laws, including Hong Kong’s Personal Data (Privacy) Ordinance, to safeguard your information. By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

We only collect information that is necessary to provide you with our services and to process your orders.

This includes:

  • Personal Identifiers: Your name, email address, and contact number. We use these to identify you and communicate with you about your orders or inquiries.
  • Shipping and Billing Details: Your shipping address and billing address, which are needed for order delivery and invoicing. This ensures we can ship products to you and handle payment processing.
  • Payment Information: Payment details (such as credit card information or PayPal/Stripe transaction ID) for processing your purchases. Note: For security, we do not store full credit card numbers on our servers – payments are handled through secure third-party processors.
  • Account Credentials: If you create an account, we collect a username and password. Please choose a strong password and keep it confidential. We also store your account preferences (like language or currency settings).
  • Cookies and Usage Data: When you browse our site, we use cookies and similar technologies to collect data such as your IP address, browser type, and browsing behavior on our site. Cookies help us remember your shopping preferences and improve your user experience (for example, keeping items in your cart and remembering your site settings).

Most of the personal data we request is mandatory for us to fulfill our contract with you (e.g., delivering an order). If you choose not to provide certain information (such as an address for shipping), we may not be able to provide the requested service.

Cookies and Tracking Technologies

Like most websites, we use cookies and tracking technologies to enhance your experience on our platform.

Cookies are small text files stored on your device that help the website function and gather information. We use cookies for several purposes:

  • Essential Cookies: These are necessary for our site to operate, such as keeping you logged in or remembering items in your cart.
  • Preference Cookies: These cookies remember your preferences (e.g., language, currency) to personalize your experience.
  • Analytics Cookies: We use these to understand how customers use our site, which pages are popular, and how we can improve. For instance, we may use Google Analytics or similar tools to collect anonymized traffic data (e.g., number of visitors, time spent on pages).
  • Advertising Cookies: In some cases, we might use cookies to provide you with relevant marketing content. For example, if you consent, we could use cookies to show you tailored ads on third-party websites based on your browsing of our site (often called retargeting).

All cookies on our site are used in accordance with applicable laws. You can control or delete cookies through your browser settings. However, please note: if you disable certain cookies, some features of our site (such as keeping you logged in or remembering what’s in your cart) may not function properly.

How We Use Your Information

We use your personal information strictly for the purposes it was collected. The main uses include:

  • Processing and Fulfilling Orders: We use your name, address, and payment info to process your purchase and deliver your products. This includes sending you order confirmations, updates on shipping, and handling payments.
  • Customer Communication: Your email and phone number may be used to send important updates about your order (e.g. confirmation, shipping notification) or to respond to your questions and support requests. We may also use your contact information to notify you of any issues with your order or account.
  • Improving Our Services: We analyze usage data (like browsing patterns or site traffic) to improve the functionality and user-friendliness of our website. This helps us understand what features are popular and identify areas for enhancement. For example, we might look at aggregate site traffic to plan new features or ensure our site can handle visitor volume.
  • Personalization: Information like your browsing history or preferences may be used to personalize your experience. For instance, we might recommend products you may like based on your past views or save your size preferences for easier shopping.
  • Marketing (Opt-in Only): If you explicitly subscribe to our newsletter or marketing communications, we will use your email to send you updates on new products or special promotions. You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or contacting us.
  • Legal Compliance and Protection: We may use or disclose your information to comply with legal obligations, such as tax and accounting rules, customs documentation for international shipping, or responding to lawful requests by authorities. Additionally, personal data may be used to prevent fraud, resolve disputes, or enforce our Terms and Conditions.

We will not use your personal data for any purpose that is incompatible with the original purposes without obtaining your consent. We do not sell or rent your personal information to third-party marketers.

Sharing Your Information

We treat your personal data with care and confidentiality. However, in order to run our business and fulfill your orders, we must share certain information with trusted third parties. We only share the minimum information necessary, and always for the purposes stated in this Policy:

 

  • Third-Party Sellers: Because our website is a marketplace, when you purchase an item, your order details (e.g., the product, your first name, and shipping address) will be shared with the independent seller who is responsible for fulfilling your order. Sellers need this information to process and ship the item to you. They are contractually obligated to protect your information and use it only for order fulfillment.
  • Shipping and Logistics Partners: We partner with logistics companies (for example, courier services or postal services) to deliver products. Your name and delivery address (and sometimes phone or email for delivery updates) will be shared with these carriers to facilitate shipping. For instance, if your order is shipped via DHL or FedEx, we provide them your address so they can transport and deliver the package.
  • Payment Processors: We use reputable third-party payment providers such as Stripe and PayPal to securely process payments. When you make a purchase, your payment details are transmitted directly to these payment processors; we do not receive or store your full credit card number. These payment providers are PCI-DSS compliant and have their own strict privacy protections. We share with them information like your name, billing address, and purchase amount to complete the transaction.
  • Analytics and Service Providers: We may share certain usage data with analytics services (e.g.,Google Analytics) to help us understand site traffic and improve our services. This data is usually aggregated and does not identify you personally. Similarly, if we use any cloud hosting, email service (for order emails), or other tools, those providers might process data on our behalf. We ensure any service providers we use are reputable and have data protection measures in place.
  • Legal and Compliance: If required by law, we might disclose information to regulators, government agencies, or law enforcement. For example, in response to a legal process (court order or subpoena) or to fulfill tax and customs obligations for international orders, we could share necessary data. We may also share information to enforce our legal rights or protect the rights, property, or safety of our users, our company, or others (for instance, providing information to prevent fraud or investigate a breach of our terms).
  • Business Transfers: In the unlikely event that our company is involved in a merger, acquisition, or sale of assets, user information might be transferred as part of that transaction. If such a change in ownership happens, we will ensure the new owners continue to honor the commitments made in this Privacy Policy.

Importantly, any third party with whom we share personal data is required to handle it in accordance with applicable privacy laws and only use it for the purpose it was provided. We do not give third parties any rights to use your information beyond what is necessary to assist us.

Your Rights and Choices

We believe in transparency and giving you control over your personal data. Depending on your location and applicable law, your rights may include:

  • Access and Correction: You have the right to request a copy of the personal data we hold about you. We will provide you with this information, subject to identity verification. If any of your personal information is inaccurate or outdated, you have the right to ask us to correct it. Much of your basic account information can be reviewed and updated by you directly by logging into your account profile. Data Deletion (Right to be Forgotten): You may request that we delete your personal data. For example, if you have an account with us, you can ask that we delete it and remove personal details. Unless we are required to retain certain data for legal reasons (such as transaction records for financial reporting or fraud prevention), we will honor such requests. Please note: we may retain minimal information if necessary, for example to record that we fulfilled a request or to keep records required by law.
  • Withdrawal of Consent: If you have given consent for specific data uses (for instance, receiving marketing emails), you can withdraw that consent at any time. This will apply to future use of your data. For example, you can unsubscribe from our newsletter via the link in any marketing email, or adjust cookie preferences through your browser.
  • Object or Restrict Processing: In certain situations, you may have the right to object to or ask us to limit the processing of your data. For instance, you can ask us not to use your data for direct marketing, or to restrict processing if you contest the accuracy of the data.
  • Portability: If applicable, you can request a copy of the personal data you provided to us in a machine-readable format, and you can request that we transfer that data to another service provider where technically feasible. To exercise any of these rights, please contact us (see the Contact Us section below). We will respond to your request as soon as possible, and in any event within any timeframes required by law. We may need to verify your identity before fulfilling certain requests, to ensure that your data is protected from unauthorized access.

There may be situations where we cannot fully comply with your request, such as if a specific legal obligation requires us to keep certain data (for example, keeping transaction records for tax purposes), or if the data is needed for our legitimate business interests (such as fraud prevention) and those interests are not overridden by your rights. In any case, we will explain our decision to you.

Data Security and Storage

We understand that the security of your personal information is of utmost importance. We employ a variety of technical and organizational measures to protect your data:

  • Encryption: Our website uses SSL/TLS encryption (noted by the padlock in your browser’s address bar) for all data transmissions. This means that when you enter personal information or payment details, that data is encrypted before being sent over the internet.
  • Secure Payment Handling: As mentioned, payments are processed via secure, PCI-compliant partners (like Stripe/PayPal). Your sensitive payment details are handled by these specialized services and are heavily encrypted. We do not store your credit card numbers on our systems beyond perhaps the last 4 digits and expiration (used for reference and fraud prevention).
  • Access Controls: Personal data is stored on secure servers, and we limit access to those employees, contractors, and service providers who need to know the information to perform their duties (for example, customer service staff or the seller fulfilling your order). All such persons are bound by confidentiality obligations.
  • Data Storage and Retention: We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For instance, we will keep order information long enough to ensure we can process returns, handle inquiries, or comply with financial record-keeping laws. When your personal data is no longer needed, we will securely delete or anonymize it.
  • Firewalls and Security Measures: We use up-to-date security software and firewalls to prevent unauthorized access to our systems. Regular security audits and updates are conducted to protect against vulnerabilities.
  • Monitoring and Breach Response: Our IT team monitors for potential threats. In the unlikely event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law, and we will take immediate steps to mitigate the breach.

While we strive to protect your data with robust measures, it’s important to note that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. You can also help protect your data by keeping your account password secure and not sharing it with anyone.

International Data Transfers

Our platform is based in Hong Kong, but we serve an international audience. The information we collect from you may be transferred to, and stored on, servers located in Hong Kong or in other countries/regions (for example, if we use cloud services outside Hong Kong). Similarly, when we share data with service providers, they may process data in various jurisdictions.

We recognize that different countries may have different data protection laws. Whenever we transfer personal data across borders, we take steps to ensure that adequate safeguards are in place to protect your privacy. These safeguards may include contractual clauses ensuring the recipient will protect your data to the same standard as required in your home jurisdiction, or transferring data only to countries that have been deemed to provide an adequate level of data protection.

By using our services or submitting your information to us, you consent to this transfer, storage, and processing of your information in countries outside of your own. Regardless of where your data is processed, we will handle it in accordance with this Privacy Policy.

Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from anyone under 16 years old (or the equivalent minimum age in the relevant jurisdiction) without parental consent. If you are a parent or guardian and believe we might have any information from or about a minor, please contact us. If we learn that we have inadvertently collected personal data from a child without proper consent, we will take steps to delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify users by posting the updated policy on our site and updating the “Last Updated” date at the top. In certain cases, we may also notify you via email or via a notice on the homepage.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the website after any changes to this Policy constitutes your acceptance of the updated terms.